Breakfast TV: Why are female presenters so glam at 6:30am?

From the Daily Mail

From the Daily Mail

I was asked to write a piece for the Guardian G2 Shortcuts. Hope you enjoy…

Once upon a time, if a conversation arose about breakfast glamour, it would probably have been concerned with shiny high-class toasters. But something has happened to breakfast TV over the past few years, it’s gone sexy. So sexy, in fact, that Clare Balding said in an interview with the Mail on Sunday last weekend, that the female presenters look “as though they are going to a cocktail party.”

While most of us are still wiping the lip cheese from our mouths at 6:30am, presenters such as Good Morning Britain’s Susanna Reid are already glossy and preened. Even at this ungodly hour, they manage to bring us the news in killer heels and dresses as tight fitting as a lace wetsuit. More controversially, the trend for plunging necklines is revealing a bit more tattie than most people are ready for prior to their morning caffeine hit. Especially when the only growths you were looking for were the ones concerning the war in Syria.

“Why do you have to do that?” Balding said, pointing out that women should be judged by their talent, not their appearance. “Why would it be wrong to sit there in trousers? Why don’t they wear a dressing gown, present the show in their pyjamas once a week, maybe every Friday?”

And she’s right, the worth of female breakfast TV presenters – who, after all, are just doing their jobs, not running for Miss England – is assessed far more on looks than their male counterparts. A few weeks ago, Australian TV anchor Karl Stefanovic admitted to wearing the same blue ­suit for a year in order to make a point about the way his female colleagues are unfairly judged. He came up with the idea after hearing that co-presenter, Lisa Wilkinson, had been sent a letter by a viewer telling her to “get some style”. But predictably, no-one noticed despite the fact that blue, like, isn’t even his colour.

In the eighties, our wake up call came from Anne Diamond in an array of high-necked blouses and garish jumpers. In the nineties, it was a floppy haired Kirsty Walk. Today’s presenters might look as though they’re about to be whisked off to an impossibly classy soiree (not a single Ferrero Rocher in sight), and it may not be progressive, but with women in the media now under such close scrutiny, it’s understandable.

In the interview, Balding also talked of how she’s uncomfortable wearing “a skirt or dress because it is difficult to look good sitting down… I want to feel like nothing is going to distract from the job I am doing.” But until things do change, it’s likely that even pyjama-Friday would be a glamour-fest.

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