I wrote a piece for the Guardian on a topic of GREAT importance: EastEnders. I’ve been getting a bit peeved with the heavy flow of characters making a comeback recently, especially as the new(ish) Carter family are simply wonderful, and more than enough for me. So I wrote a short little thingy for the TV and Radio blog. You can read it here, or my full version below.
Last week, EastEnders gave us the somewhat inevitable slick-haired and black-clad second coming of Nasty Nick Cotton. And just when you thought that was enough soap resurrection to be going on with for a while, the latest round in the EastEnders comeback extravaganza was revealed with a whopping four characters set to be raised from the dead for this year’s Children in Need special. All before you’ve even had a chance to perfect your best oak-tinged ‘hello Ma’.
The sketch will see Ian Beale knocked unconscious. Oh sorry, that’s not the good bit – and later he is confronted by the ghosts of mum Kathy Mitchell, aunty Pat Evans (although whether her voluminous taste in earrings has been allowed to continue in the afterlife is yet to be confirmed), ex-wife Cindy and daughter Lucy, whose murder earlier this year is still to be solved in one of the most achingly drawn out storylines in TV history. But after a slew of recent comebacks, EastEnders is becoming more like a tedious Facebook meme than a soap – ‘like’ if you remember Kathy getting beaten up by Phil!
Since Dominic Treadwell-Collins – DTC to fans of the show – took over the reigns as executive producer of EastEnders in late summer last year, the tally of returning characters has racked up more notches than Max Branning’s bedpost in an attempt to boost flagging ratings. So many, I simply haven’t got the word space, or patience, to mention them all. Along with Dot Cotton’s dastardly son, recent revivals have included: Womanizing David Wicks, Stacey Slater, broody – and no doubt less of a hit with female viewers following the hard-hitting Linda Carter rape scene – Dean Wicks, wet-flannel Sonia Fowler, Ben Mitchell with yet another new face – as actor Harry Reid took over the role – and even a brief surprise appearance from Peggy. With Martin Fowler’s return looming and rumours that frankly dull Charlie Slater, last seen in December last year, is to make another appearance, this extended trip down memory lane is becoming boring.
“It’s good to have one foot in the past while looking to the future,” said Treadwell-Collins in an interview with Radio Times earlier this year. “My idea is to make the show feel fresh with the Carters, but also a bit nostalgic by bringing back characters we love.”
And surprisingly to anyone who anyone who sat through the frustrating rehash of the Phil-Mitchell-gets-shot-and-sadly-survives storyline, he also said that “EastEnders has got to shake up the audience. We don’t want to do cover versions of greatest hits. EastEnders has to sing new songs…”
However, the episode, which saw Shirley shooting Phil in a jealous rage after he married Sharon, did bring in 7.13m viewers. It’s a long chalk from the 17m it received the first time round in 2001, but after ratings slumped to less than five million last summer – lower than Corrie and Emmerdale – he must be doing something right. Nasty Nick’s return has further boosted the show’s audiences, too, but how many characters can one show bring back? Will we be seeing a wet-tongued return from Wellard soon, or a surprise home visit from Doctor Legg?
Too much nostalgia can turn to indulgence, and indulgence inevitably leads to flabby storylines and before you know it, we’re going to need a forklift truck to get this thing up and running again. With the run up to the 30th anniversary in February under way, it’s easy to see why Treadwell-Collins is keen to relive some of the soap’s history, and who could be so mean as to deny the show a little whimsy for a good cause? But once the Children in Need festivities are over, enough with the comebacks – this girl’s had enough.